October 2023 – All Stars Digital

How Cost-Per-Click Works

What Is CPC & How Does It Work Advertising is full of various terminologies which sometimes even seasoned professionals fail to grasp properly. One of the most commonly used terms is cost-per-click, often called CPC. It falls under the Pay-per-click model of advertising. PPC and CPC are actually expressing the same thing: PPC is the […]

October 20, 2023

Digital Marketing

Social Media & SEO: Everything You Need To Know

If you think social media has no impact on SEO, then think again. Although they don’t have an impact on SERP rankings, metrics such as shares, likes and comments help build trust, customer loyalty and brand awareness. This indirectly leads to an increased search visibility and organic search rankings of your website. So, if you […]

October 13, 2023

Digital Marketing

How to Optimize Your Website for Mobile Devices

Chances are that you’re probably reading this article with a mobile. Did you know that mobile phones contributed to over 60% of website traffic in 2022? Out of this, only 39 % belonged to desktops. However, in the same breath, mobiles are also infamous for having the highest bounce rate globally at 52.11%. To make […]

October 13, 2023

Digital Marketing

How To Optimize Email Marketing

In the fast-changing landscape of digital marketing where trends change like seasons, one communication tool that continues to assert itself as reliable and effective is email marketing. It offers a high return on investment (ROI) no matter the business size. In fact, more than 70% of consumers prefer email communication as their source for updates […]

Month: October 2023

October 27, 2023

Digital Marketing

How Cost-Per-Click Works

October 20, 2023

Digital Marketing

Social Media & SEO: Everything You Need To Know

October 13, 2023

Digital Marketing

How to Optimize Your Website for Mobile Devices

October 13, 2023

Digital Marketing

How To Optimize Email Marketing