As per 2019 statistics, it is found that 92% people trust recommendations from people not known to them over branded content. It’s time to leverage that to market your brand.
So who are these “almost celebrities”, going by the name of “Influencers”?
Influencers on social media are people who have built a reputation for their knowledge, expertise and charisma on a particular topic. They are highly active on social media and they regularly post about their various collaborations. With the increasing use of social media platforms like Instagram, Facebook and Snapchat, influencers have become the most effective marketing tool to reach out to customers.
The influencers are not only pursued by local followers, but they are recognized on a global level.