15 Nov, 2018

Does My Company Need Brand Management?

Does My Company Need Brand Management
15 Nov, 2018

Does My Company Need Brand Management?

“I am not Coca-Cola or Nike, so why do I need Brand Management?” It seems to be a general notion amongst many companies today that Brand Management is a requirement only for Legendary Brands and that upcoming Startups or SMEs do not need to “manage their brand”. The point to note here though is that a Nike or a Coca-Cola have gained that status today solely because they gave branding a huge priority from the very beginning.

Let’s see, what exactly is a “Brand”? A brand represents what your company stands for, what it provides and what it promises to deliver. With that respect, Brand Management is the art of defining your brand, sustaining it and delivering the brand value and ultimately it is how your customers perceive your company. Hence, by definition alone, it is clear, that whether big or small, every company must invest in Brand Management. After having handled Brand Management for multiple clients at All Stars Digital, our experts have listed down 3 compelling reasons as to why your company deserves and requires Brand Management:

1.Building Reputation & Trust and hence a Loyal Customer Base

When you put efforts into positioning your company in a specific way in the market, you will reap the rewards in terms of your customer’s trust.

In the case of product companies, branding involves the correct packaging, logo, design, and delivery and in terms of service companies, it usually involves delivering quality customer service. In either case, well thought and strategic branding plan will help you build an identity for yourself which will ultimately attract more customers.

Does My Company Need Brand Management(3)

In fact, the better the brand image, the more likely it will be for customers to not only use your product or service but also recommend it to others.

2.Generating a Recall Value

When I say 2 minutes noodles, the first thing that will come to your mind is Maggi.

Generating a recall value plays a huge role in lifting your brand. At the same time, it also makes it much easier to create alterations of your product or service without investing heavily in re-marketing. You want to create a brand that is easy for the customer to remember so that it is mentioned and used again and again. No tool like brand management that will help you achieve it.

Does My Company Need Brand Management(1)
3.Differentiating Your Product From Competitors

A huge part of Brand Management is determining how your brand will deliver what it has promised. Customers are likely to go for and recommend brands that they remember out of the good experience. If your branding strategy has managed to deliver that and more, you can be assured that you will be the preferred choice of the customer as long as you continue doing that.

Does My Company Need Brand Management(2)

Brand Management is an essential component for determining the fate of your product or service in the long term. It may not prove its validity immediately in terms of conversions, but the value it will create for your company will be unmatched in the years to come.



  • Ceme Online April 04, 2019

    I like the valuable info you provide in your
    articles. I’ll bookmark your weblog and check again here regularly.

    I’m quite certain I will learn plenty of new stuff right here!


  • Mini Excavation R. Beaudet November 07, 2019

    I just could not depart your web site prior to suggesting
    that I extremely enjoyed the usual info an individual provide on your guests?
    Is gonna be again frequently to investigate cross-check new posts|
    I needed to thank you for this excellent read!!

    I certainly enjoyed every little bit of it. I have got you book-marked to check out new stuff you post? https://www.miniexcavationrbeaudet.com


  • mesurescalib-tech January 17, 2020

    Thank you for writing this awesome article. I’m a long
    time reader but I’ve never been compelled to leave a comment.
    I subscribed to your blog and shared this on my Facebook. Thanks again for a great post! http://www.mesurescalib-tech.com


  • Lazaro June 03, 2020

    Nice post. I learn something new and challenging on websites I stumbleupon every day.
    It’s always exciting to read articles from other authors and practice a little something from their websites.


  • Shaun June 22, 2020

    My brother recommended I might like this blog. He was totally right.
    This post actually made my day. You can not imagine simply how much time I had spent for this
    info! Thanks!


  • Arletha June 22, 2020

    Hey are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create
    my own. Do you require any coding expertise
    to make your own blog? Any help would be greatly
    appreciated! archives.bia.or.th


  • Alisia June 26, 2020

    Sweet blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Many thanks slashdot.org


  • Jonathon July 04, 2020

    Aw, this was a very nice post. Taking the time and actual effort to produce a very good article… but what
    can I say… I procrastinate a whole lot and don’t seem to get anything
    done. http://www.ccwin.cn


  • Elmo July 07, 2020

    I blog frequently and I really appreciate your information. This great article has really peaked my interest.
    I will take a note of your blog and keep checking for new
    details about once per week. I subscribed to your Feed as well.
    agen bola terpercaya indonesia


  • Demetra July 08, 2020

    Great delivery. Sound arguments. Keep up the good spirit.



  • Sherry July 14, 2020

    It’s really a nice and useful piece of info. I’m glad that you simply
    shared this helpful information with us. Please stay
    us informed like this. Thanks for sharing. archives.bia.or.th


  • Terrie July 15, 2020

    Its like you read my mind! You seem to understand a lot approximately this, like you wrote the ebook in it
    or something. I believe that you can do with a few % to pressure the
    message home a little bit, however instead of that, that is wonderful blog.
    A great read. I will certainly be back. pasteshr.com


  • Burton July 17, 2020

    My brother suggested I may like this website. He was once entirely right.
    This submit truly made my day. You can not believe just how a lot time I had
    spent for this information! Thanks! agen judi online indonesia


Leave a comment:

Your email address will not be published. Required fields are marked *