15 Nov, 2018

Rebranding: A makeover of your business to set new trends and stronger voice

Rebranding featured image
15 Nov, 2018

Rebranding: A makeover of your business to set new trends and a stronger voice

 

Imagine your life without your name or identity? It sounds horrifying, right? The same way a company also needs an identity, which is why the brand building is imperative. Gone are the days when traditional ways of doing business used to be appreciated. Now the majority of people have hooked on the technology to the extent that it has enabled you to land to the internet with a separate image of your company. You certainly would have created a brand, and you might be using the same brand image for years or decades. However, sooner or later the time comes when brand change becomes a must. This is what called rebranding.

Rebranding is a process of introducing changes to the image of your brand, which includes the recreation of your company’s logo design, color palettes, business cards, letterhead etc. Now the question is why you need rebranding?

Mergers and acquisitions

Rebranding immediately becomes intrinsic if your company has merged with another, or your company has taken over another or vice versa. The main purpose behind it is to meet statutory obligations and telling eloquently to people about your business through your logo.

You’ve introduced a new product line

It’s not necessary that you’ll stick to the same product line throughout your life that you started at the time of establishing your company. Over time as your business grows, you introduce new products and services, which means your current branding goes outdated. For instance, suppose you’re involved in micro blading and now you’ve initiated laser therapy. You need rebranding to reflect your audience that you’re currently involved in both microblading and laser therapy.

Rebranding(1)

To grab more audience

You constantly need to make the strategy to streak ahead into the race of competition. A successful business means grabbing more customers over time, which sometimes requires rebranding. When your brand gets a new appealing look, it draws the attention of even those people who had not been paying heed to your business earlier than rebranding.

Overwhelming a negative image

Brand building is not as easy as falling off a log. It involves high risks; a slight mistake can cause wreak havoc on your business and attract barrages of criticism. Sometimes companies fail to build a good image among the targeted audience, and this is why they immediately build up the rush into rebranding strategy.

To maintain consistency

To create effective marketing, you need a clear brand strategy. All your marketing campaigns go awry or incongruous if your brand is unable to reflect the right message to your audience. Your marketing campaigns and the brand message should be on the same page to derive better results. If this is not the case, you need to opt for rebranding.

Rebranding(2)
Your company mission has changed

If you have decided to shift the direction of your business to earn more profits, you’ll need rebranding so that your company logo reflects a new mission. For instance, you started your business with rendering SEO services to your clients, but now you’re intending to provide your clients with lead generation services as well. You’ll have to recreate your logo, tagline, podcasts, videos etc to promote your new offerings.

The Bottom line

The bottom line is you need rebranding to give an appealing look to your brand image, a stronger voice to your brand, generate more revenues and above all stand out among your competitors. So what’re you thinking for? Choose the best company offering rebranding services to thrive in the market – All stars Digital. It is a brand scaling agency which offers digital marketing services to help your brand stand out among your competitors. Let your brand shine with All Stars Digital.

 

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1 Comment:

  • Gayle November 28, 2019

    Thank you for writing this awesome article. I’m a long
    time reader but I’ve never been compelled to leave a comment.
    I subscribed to your blog and shared this on my Twitter.
    Thanks again for a great article! https://www.reiva.ca

    Reply

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