The Role of Graphic Design in the Digital Marketing World
With the growing shift from traditional marketing to digital marketing it has become indispensable for businesses to use various visually appealing tools and techniques in order to please their customers. If you want to grab the attention of your customer, your advertisement must be out of the box! Here is where graphic design plays a vital role.
What is Graphic Designing?
Graphic design is the art of visually communicating your ideas, products and services by using different techniques such as typography, photography, illustrations. Graphic designers possess the ability to create images and text to relay ideas and messages in the most creative manner possible. Hence, what better way to market your brand than to capture the audience through enticing images.
There are various graphics that affect the outlook towards your brand but the most essential one is your brand’s logo. A logo is the foundation of your brand’s identity and it is what separates you from your competitors. It fosters a sense of brand loyalty and recognition and communicates with your customers. If your customers don’t have a factor which isolates you from others, you won’t be able to grab their attention.
Here we list down 6 reasons why you should be considered about the use of graphics in your digital marketing strategy:
1. They help in communicating with the customer
“A picture is worth a thousand words”, and graphic designing stands true to this statement. Visuals created through graphic designing send a message to the customers with the use of minimum words. They grab the attention of the viewer and capture a place in their mind.
2. They create a strong Impression
In life as in business, you only get one chance to make a first impression. Pictures created on Photoshop and Adobe Illustrator make an extraordinary effect on an individual’s psyche. The first representation of your brand is what will leave an impact and represent your brand. It tells the story of your brand. Individuals get pulled in to bright pictures as opposed to mundane proclamations.
Viewers are first attracted to the graphical image which affects their decision of moving on to the caption or not. In addition, designs help in depicting the information accurately before the client. As per statistics, sites with visuals get 94 per cent more commitment than plain sites. Designs keep the clients snared to the site and leave an incredible effect.
3. They build a brand’s uniqueness
Think about your branding as your DNA. It’s who you are as an organization. It tells your customers and clients, what you’re about, what they can expect, and why they should choose you. And branding eventually comes down to how well your collaterals are designed. Your branding says a great deal regarding you, and a ton of that communication is visual.
4. They successfully attract new customers
In today’s world of the internet, people have access to numerous options and this consequently increases the level of competition. In order to stand out, your company can utilize eye-catching graphics that help the customer connect with the brand and in return boost sales. Some of these graphics include logos, social media posts, website interface, and product design. As important as it is to focus on these, it is vital to select the perfect colour scheme. Colours have a psychological effect on the customer’s mind. Each colour invokes a different emotion. Like orange invokes confidence, and blue implies a feeling of trust.
The use of humourful graphics has escalated in recent times. People are bored of casual and generic advertisements and they need something fun and quirky now. If your content can make the viewer laugh, he/she will build an emotional connection with your brand and make the process more meaningful.
5. They inflate page traffic
With appealing and purposeful illustrations, clients will in general stay for additional time on the site page. This will enhance the commitment of clients on the site and also lead to a possibility where these individuals will share their experience with the people around them. The picture of your site is probably going to develop more interest among your customers and progressively build traffic on your site.
6. They will construct Goodwill in the market
Lastly, realistic structures are incredible devices for gaining trust and generosity in the market. On the off chance that a logo or some other visual illustration is aesthetic enough, it fills the clients with certainty. They have confidence in the organization’s items. Bit by bit, an alluring structure will help win clients and a considerable lot of them become faithful to your business.
With the onset of technology, Graphic design has seen some striking new trends such as 3D depth, going monochrome, using shiny metals and a typography craze. If a brand wants to sustain itself and build a place in the market, they need to keep up with the various trends and adapt to them. At All Stars Digital, our talented team of in-house graphic designers are up to date with the latest trends and continuously devising different ways in which these methods can be inculcated in creating eye-catching graphics for our clients. A graphic should leave the customer amazed, mesmerized and in awe when they visit your website or see your posts or advertisement on social media. A company will know they’ve succeeded when a picture is sufficient to engage the customer.