If you think social media has no impact on SEO, then think again. Although they don’t have an impact on SERP rankings, metrics such as shares, likes and comments help build trust, customer loyalty and brand awareness. This indirectly leads to an increased search visibility and organic search rankings of your website.
So, if you want to drive quality traffic to your blogs or e-commerce website, then take a look at some of the best ways to optimize social media SEO.
Best Strategies to Boost Social Media SEO
Optimize your keywords
Make sure to research high-ranking keywords before creating content on your social media channels. Twitter, Pinterest, YouTube, Facebook, Instagram and LinkedIn require keywords as much as any blog post on your website does. Your profile section, video titles and descriptions need proper usage of keywords.
Generate backlinks
Backlinks play a huge role in the ranking of your website. Make sure that you add links to your site on the bio section of your social media channels. YouTube is one of the best platforms for social media SEO. Don’t forget to share links to your blog posts or other website content while uploading YouTube videos.
Increase organic clicks
Try posting how-to-guides and other related content on your social media channels. This will lead to a rise of organic clicks on your website. Use hashtags, keywords and comment on relevant posts to create awareness about your website to the public. Remember this, people who engage with your content on social media will be more likely to click on your site while on Google Search.
Update evergreen content
Evergreen content is always relevant which is why it continues to perform well even after a long time. Look for high performing content from your website and analyze what worked well. Make sure that you repost evergreen content through your social media platforms to drive more traffic onto your website.
If you are facing trouble optimizing social media SEO for your website, then don’t hesitate to get in touch with us at All Stars Digital. Our range of digital marketing services including social media marketing will certainly help your website gain traffic as well as domain authority.