How the Right Social Media Strategy Can Increase Business Value Contrary to popular belief, adopting social media does not mean that you are following the herd mentality. A lot of people believe that social media has a negligible impact on their business. Hence, they refrain from using it personally or professionally. However, for entities that […]
How can Experiential Marketing help your branding? If you are dabbling between top marketing ideas, then we are sure that you have come across a term called Experiential Marketing. Engagement marketing, sometimes called “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, “Loyalty Marketing”, or “special events” is a marketing strategy that directly engages […]
How Influencer Marketing will help you? Ever purchased something because your favourite celebrity uses it too? It is everyone’s guilty indulgence to buy something that their favourite celebrity has talked about or shares a video on Instagram. You scroll through the feed and find a truly interesting product being promoted by some celebrities that gathers […]
HOW GOING DIGITAL IS SAVING EARTH? Our 4 billion years young Earth recently celebrated World Environment Day on the 5th of June and us earthlings had a reason to rejoice. World Environment Day is the United Nation’s flagship initiative that celebrates the importance of preservation of our planet, as well as raises awareness as […]
Why Website Analytics Are Important For The Growth of Your Business? In today’s digital age, a lot of business ventures are running in the online marketplace. While e-commerce is the proper sales website, there are plenty of other ways to gauge one’s performance through different means in the digital space. One of the most […]
How Brands Leverage Social Media Marketing If there is one thing that has taken the 21st century for the ride it is Social Media! There’s no denying that different social media platforms such as Facebook, Twitter and Instagram have turned into an addiction for a huge population of the world, and hence it only makes […]
Content Marketing Trends Content Marketing Trends That You Should Know! Nearly 64 per cent of small and medium enterprises agree with the fact that their current content strategies have not proven to be effective. However, the other 36 per cent has aced the process. Two out of these five companies have invested heavily in content […]
Make SEM and SEO work together in favour of your business Most people who deal with SEO and SEM understand that they are pretty much two different sides of the same coin. Even so, they entail extremely different aspects of marketing and use slightly different approaches. In general content, they are used together to refer […]
Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Influencer Marketing Ideas Word of mouth is a concept that all of us are very well aware of. Influential marketing as an idea stems from here. In the initial stage, this concept was really easy. It involved making the right friends and promoting your brand through them. They would talk about you in a positive […]