Why Website Analytics Are Important For The Growth of Your Business? In today’s digital age, a lot of business ventures are running in the online marketplace. While e-commerce is the proper sales website, there are plenty of other ways to gauge one’s performance through different means in the digital space. One of the most […]
How Brands Leverage Social Media Marketing If there is one thing that has taken the 21st century for the ride it is Social Media! There’s no denying that different social media platforms such as Facebook, Twitter and Instagram have turned into an addiction for a huge population of the world, and hence it only makes […]
Content Marketing Trends Content Marketing Trends That You Should Know! Nearly 64 per cent of small and medium enterprises agree with the fact that their current content strategies have not proven to be effective. However, the other 36 per cent has aced the process. Two out of these five companies have invested heavily in content […]
Make SEM and SEO work together in favour of your business Most people who deal with SEO and SEM understand that they are pretty much two different sides of the same coin. Even so, they entail extremely different aspects of marketing and use slightly different approaches. In general content, they are used together to refer […]
Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Influencer Marketing Ideas Word of mouth is a concept that all of us are very well aware of. Influential marketing as an idea stems from here. In the initial stage, this concept was really easy. It involved making the right friends and promoting your brand through them. They would talk about you in a positive […]
Online Reputation Management in 2019 Let me ask you a couple of questions: Have you ever Googled your company? Have you ever put the name of your company in the Facebook search field and see the results that come up? Do you know what people are saying about your brand? And if your answers […]
SEO Hacks That You Should Know Search Engine Optimization is the most common method to show your company’s authenticity to your audience. Being on the top-most spot, on the first page of a search result, is all the proof customers need. But achieving it is extremely difficult and requires a lot more hard work […]
Does My Company Need Brand Management? “I am not Coca-Cola or Nike, so why do I need Brand Management?” It seems to be a general notion amongst many companies today that Brand Management is a requirement only for Legendary Brands and that upcoming Startups or SMEs do not need to “manage their brand”. The point […]
Content Marketing Strategy Content is King – the one phrase you know is 100% true when it comes to Digital Marketing for your brand. An average internet user is nothing but an aggressive consumer of online content – may it be text, images or videos. Hence, content marketing would be an ideal way to […]