How Brands Leverage Social Media Marketing If there is one thing that has taken the 21st century for the ride it is Social Media! There’s no denying that different social media platforms such as Facebook, Twitter and Instagram have turned into an addiction for a huge population of the world, and hence it only makes […]
Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Does My Company Need Brand Management? “I am not Coca-Cola or Nike, so why do I need Brand Management?” It seems to be a general notion amongst many companies today that Brand Management is a requirement only for Legendary Brands and that upcoming Startups or SMEs do not need to “manage their brand”. The point […]