Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Does My Company Need Brand Management? “I am not Coca-Cola or Nike, so why do I need Brand Management?” It seems to be a general notion amongst many companies today that Brand Management is a requirement only for Legendary Brands and that upcoming Startups or SMEs do not need to “manage their brand”. The point […]
Rebranding: A makeover of your business to set new trends and a stronger voice Imagine your life without your name or identity? It sounds horrifying, right? The same way a company also needs an identity, which is why the brand building is imperative. Gone are the days when traditional ways of doing business used […]
Social Media Spend Is Accelerating! Wanna Know why? A few seconds before you open your eyes your hand crawls through the sides of the pillow to check on your phone. A few seconds later you look at the social media posts and find thousands of people sharing their morning moments with you. Before even the […]