Experiential marketing Vs Digital Marketing Marketing’s magnetism isn’t just about creating a stunning web presentation for weekends or a daily dose of motivation via stories. We are at a time when your followers aren’t just passive receptors of information but a crucial part of the brand. And, the digital space is elevating the need for […]
7 Digital Marketing Trends To Watch Out For In 2020 2019 is not yet over, and we’ve started getting new year vibes. It’s been a fantastic year so far, with many changes and new trends getting popular. Especially if we talk about digital marketing, many strategies got popular. Some of them were old and […]
How Influencer Marketing will help you? Ever purchased something because your favourite celebrity uses it too? It is everyone’s guilty indulgence to buy something that their favourite celebrity has talked about or shares a video on Instagram. You scroll through the feed and find a truly interesting product being promoted by some celebrities that gathers […]
HOW GOING DIGITAL IS SAVING EARTH? Our 4 billion years young Earth recently celebrated World Environment Day on the 5th of June and us earthlings had a reason to rejoice. World Environment Day is the United Nation’s flagship initiative that celebrates the importance of preservation of our planet, as well as raises awareness as […]
How Brands Leverage Social Media Marketing If there is one thing that has taken the 21st century for the ride it is Social Media! There’s no denying that different social media platforms such as Facebook, Twitter and Instagram have turned into an addiction for a huge population of the world, and hence it only makes […]
Content Marketing Trends Content Marketing Trends That You Should Know! Nearly 64 per cent of small and medium enterprises agree with the fact that their current content strategies have not proven to be effective. However, the other 36 per cent has aced the process. Two out of these five companies have invested heavily in content […]
Make SEM and SEO work together in favour of your business Most people who deal with SEO and SEM understand that they are pretty much two different sides of the same coin. Even so, they entail extremely different aspects of marketing and use slightly different approaches. In general content, they are used together to refer […]
Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Influencer Marketing Ideas Word of mouth is a concept that all of us are very well aware of. Influential marketing as an idea stems from here. In the initial stage, this concept was really easy. It involved making the right friends and promoting your brand through them. They would talk about you in a positive […]
Online Reputation Management in 2019 Let me ask you a couple of questions: Have you ever Googled your company? Have you ever put the name of your company in the Facebook search field and see the results that come up? Do you know what people are saying about your brand? And if your answers […]