Can influencer marketing be justified for any product or service? What is your first instinct when you have to purchase something? We all tend to ask the opinions of the people around and their feedback influences our decision. Social media has changed the way we look at certain things and the way we make choices […]
How Influencer Marketing will help you? Ever purchased something because your favourite celebrity uses it too? It is everyone’s guilty indulgence to buy something that their favourite celebrity has talked about or shares a video on Instagram. You scroll through the feed and find a truly interesting product being promoted by some celebrities that gathers […]
Brand Management Principles With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the science of creating a positive relationship with the target market. However, it also entails the various facets of the customer’s association with the brand and even the relation […]
Influencer Marketing Ideas Word of mouth is a concept that all of us are very well aware of. Influential marketing as an idea stems from here. In the initial stage, this concept was really easy. It involved making the right friends and promoting your brand through them. They would talk about you in a positive […]
Digital Diwali Gifts, fire-crackers, sweets and house visits – We all have been through the traditional Diwali! With the dynamic growth that India has gone through with the biggest digital revolution – this year it’s all about #DigitalDiwali Believe it or not, the greetings are now WhatsApp messages, House Visits are video calls, fire-crackers are […]
How Online Reputation Management influences Your Brand/Business! Google yourself! You are what you see! This is the digital era, a company’s credibility is known to people through Search Engines. It is extremely crucial for businesses to have a clear and profound reputation online to enhance their growth. This is where Online Reputation Management comes in. […]
The 5 Types of Digital Marketing you should be aware If there is one line that aptly describes a brand’s image in the current decade it’s this – If it’s not online, it doesn’t exist. The world is going digital. Netflix and Hotstar are trumping TV, retail outlets are long forgotten with Amazon and […]
All you need to know about Digital Marketing Digital marketing – The jazzy word that is most common at meetings, brand strategies and running a business today! Intriguing? – Yes! They say it’s effective too! But do all people know about it? The answer is sadly a NO! Simply put, ‘Digital marketing’ is a big […]
Is influencer marketing the go-to for E-commerce Marketing? On Friday, April 6th, 2018, I attended a summit organized by the Integrated Marketing Association of New York University – School of Professional Studies. One of the panel discussions was about “Are social media influencers the next-gen celebrities?” It got me thinking, “Is influencer marketing the […]