Digital Marketing Mistakes to avoid in 2020
The 3rd decade of the 21st century is foresighted to be a game-changer for businesses. As digital marketing will be quintessential to any business in the coming decade and there will be no room for mistakes. Digital marketing mistakes committed in 2019 should be improved in the year 2020, to reach the zenith.
Irrespective of the level of business, whether small or very large, digital marketing serves as a must-go strategy for all. Digital marketing is the major ingredient of success for any business, in terms of reach, CRM, attracting customers, enjoying a competitive advantage, being environment-friendly and much more.
In order to make it a win-win strategy in the year 2020, one must identify the following digital marketing mistakes and rectify it as soon as possible, so that the year 2020 serves as a bounty.
Not having any clear objective
Anything proceeding without objective will never achieve the desired result. If a business doesn’t have a well-defined and measurable goal, then how can one frame the appropriate strategy to achieve it. And the same goes for your online presence.
Nowadays, there are so many tools which can help you set an objective for your website in terms of sales and engagement. Tools like Google, Analytics, Ahrefs, Ubersuggest can help you see all the latest trends and statistics so that you can make a road map for your business.
Setting a measurable goal is a meter to measure the success of any business. Both short term and long-term goals can be achieved with a clear objective and appropriate strategy. In order to frame the perfect strategy for the business, one must eliminate the digital marketing mistake of not identifying the desired goal.
Depending too much on social media ads
It is a myth that all the people watch the ads on social media and hit the link provided along. In reality, people rarely watch the ads, they instead skip it. According to a study, only one-fourth of the funds spent in digital ads turn out to be fruitful.
So, unless you have a lot of money to spend, it’s better to look for other promotion techniques. One of them is creating high-quality content. Quality content can make you stand out in front of your competitors.
Not paying attention to analytics
Analytics is a measure of the effectiveness of the digital marketing strategy adopted by the business. Tools like Google Analytics and SEMrush provide feedback on the effectiveness of a strategy and lets you know whether the strategy is working positively or not. Analytics lets you identify where are you losing the customers, where aren’t they properly engaged, are they bouncing off the page, etc. Ignoring analytics will not let your digital marketing strategy moving in the right direction.
Analytics lets you identify the customer buying behaviour, thereby, formulate the best strategy. Avoid this one big digital marketing mistake in the year 2020. Read more here.
Not knowing your target audience
A business can’t flourish if it doesn’t reach out to the correct audience. In order to excel through online parameters, people just advertise thoroughly without targeting the correct audience.
Therefore, the money spent goes wasted and doesn’t earn you the expected ROI. This digital marketing mistake will result in a waste of funds. Rather invest in identifying the target audience and formulate a digital marketing strategy to reach them.
What works for me may not work for you- For example, if you’re selling hardcore gaming equipment or devices, high chances are that your target audience will be Men aged between 20-25. So, there’s no point in setting your target audience to “everyone”. It will decrease your reach for sure, but you would be only targeting your prospective customers. That means low cost and a higher rate of conversations.
Not paying attention to SEO strategy
What do you do when you are looking for some information, want an answer to a question, or read a blog? You Google it! And that’s what you need to implement on your website as well.
Google is one of the Search Engine and Search engine optimization is a strategy which increases your ranking on search engines. People click the first few websites which appear after typing a keyword. Suppose you’re selling running shoes for an example. So when someone types in “Best Running shoes” on Google, and your website is not showing anywhere, then he will most certainly buy it from a website that is visible.
Ignoring this digital marketing strategy is one major mistake businesses need to improve in the year 2020. The best way to overcome this mistake is to identify the keywords, get the content according to the keywords, get backlinks and rank higher in search engines.
So, the above discussed digital marketing mistakes should be rectified if already made or avoided if you were mistakenly proceeding towards it. This will aid in achieving the desired results of getting the traffic, generating leads, converting a prospect into a customer, customer retention, boosting sales and generating an exponential return on investments.