15 Nov, 2018

How To Create A Winning Content Marketing Strategy?

Content Marketing Strategy
15 Nov, 2018

Content Marketing Strategy


Content is King – the one phrase you know is 100% true when it comes to Digital Marketing for your brand. An average internet user is nothing but an aggressive consumer of online content – may it be text, images or videos. Hence, content marketing would be an ideal way to open doors of interaction with your potential customers.

At All Stars Digital, we have been firm believers that content can not only influence existing customers but generate a whole new pool of potential customers if you communicate in the right way. We decided to give you a brief idea of how a Content Marketing Strategy can be created so that you can leverage its unlimited benefits in 2020:

1. What is Your Goal?

The first and foremost step is to ask yourself the question: Why am I creating this Content Marketing Plan? What do I wish to achieve out of this?

The goal of a Content Marketing Strategy can be single or multifold which can include:

  1. Creating awareness about your company
  2. Bringing in revenue for the company
  3. Building a Customer Community
  4. Re-Branding

Or any other goals that align with your company’s long term and short term vision

 2. Who Is Your Target Audience?

Now that you know why you are creating a Content Marketing Plan, you also need to be very clear about who is it that is going to be consuming your content? What kind of audience do you have to create your content for?

Content Marketing Strategy(1)

In order to prepare for this, it would be ideal to prepare buyer personas – different avatars that outline the different kinds of individuals who you want to target. This includes detailing age, gender, locations, profession, etc.  In order to get more information about your target audience you can also use social media tools such as Facebook Insights or Twitter Analytics


3. What Kind of Content Should You Create For That Audience? And Where To Publish It?

Once you have identified your target audience and clearly defined it, the next step is to list down the different kind of content that you want to create for them.

There are innumerable content formats you can create in today’s digital age, few of which include:

  1. Blogs
  2. Videos
  3. GIFs
  4. Graphics
  5. Infographics
  6. Tutorials
  7. Presentations
  8. Interviews
  9. Case Studies
  10. E-Books

These are only a few of the wide variety of content you can actually create. Brands today are getting super creative with latest technologies such as AR and VR.

Content Marketing Strategy(2)

While shortlisting the formats, you must also find answers to questions such as:

  • What kind of content is trending in the current year?
  • What kind of content is particularly working for my target audience?
  • How much time and effort will go into the content that I want to create and what is the ROI against the same?

Deciding on what content you want to publish is one of the most crucial steps in your strategy. You don’t want to be wrong about this, because the content you create is a reflection of your brand and will be your identity amongst your consumers.

In addition, you also need to determine what channels will you use to publish that content? Social Media? Your Website? Celebrities and Influencers?

Content Marketing Strategy(2)

Create a list of your shortlisted formats and map them to the channels you want to use to publish them.


4. What Will Your KPIs be?

Given that you will produce X, Y or Z content, you also need to know how to determine whether that piece was a hit or a flop.

In fact, you will need to measure the overall success or failure of your strategy and for that reason, you will need to have some Key Performance Indicators in place.

Your strategy will be a success if it manages to achieve the goal you set for your brand as part of step 1. Hence your KPIs can be one or more of the following:

  • Getting Subscribers, Sign-Ups, Registrations, Downloads
  • Increasing Sales Revenue
  • Getting Engagement
  • Generating Leads
  • Getting Traffic


5.Set a Budget and Allocate Resources

Now that you know what you want to produce, for whom you want to produce and where you want to publish it, you will have a fair idea of what the cost of implementing this strategy will be. You need to fine-tune this with your internal budget and come to a number that you would be investing as part of this entire Content Marketing Plan.


6.Create a Calendar and Start Producing Content

Creating a calendar for all your content is a fine way to keep your content strategy streamlined. What content needs to be produced when, at what frequency and covering what topic – if all these questions are answered beforehand, then the production process will go smoothly and without any delay.In addition, you also need to ensure that you have delegated the right tasks to the right people. If your strategy involves creating videos or e-books or case studies, it is important that you employ people who have experience in generating that kind of content.

Also, if your plan includes generating massive engagement, you might want to think of getting a growth hacker or social media specialist on board to make the best out of the content you create.

7. Audit, Measure, and Fine Tune

Not everything goes according to plan always. Hence it is imperative to ensure that you have a regular check on how your content campaigns are performing.


Content Marketing Strategy(3)


Is my plan on track? Are my KPI targets being hit? Is it in-turn generating the kind of conversions I am expecting? Keep auditing the content you create, there is always room for improvement. And take your customer feedback in real consideration. No-one will tell you the truth as your customer will.


A well-made, as well as a well-executed Content Marketing Strategy, can do wonders for your brand. At  All Stars Digital, our experts also make sure of staying up to date with the latest content marketing trends, check what’s trending, what’s new and how can we leverage the same to capture our client’s target audience and help you with your Content Marketing Strategy.


So let’s repeat our motto for 2020 – Content is King!



  • Dolly November 23, 2019

    I could not resist commenting. Very well written! http://www.osteopathie-canada.ca


  • Gideon Agware June 24, 2020

    Really powerful research, well done! And thanks for sharing, I will most certainly put this write up to the test on my site TECTEEM. Keep up the great work! I also work on TECHSHURE and i would also love to try the strategy there. Below are direct links to the site;


  • prince December 02, 2020

    This is the perfect web site for everyone who wishes to find outabout this topic. You know so much its almost hard to argue with you (not that I actually would want to…HaHa). You certainly put a fresh spin on a topic whichhas been discussed for many years. Excellent stuff, just wonderful!


  • Your prince December 02, 2020

    I have been on the internet lately, looking for something to read and that is how I came across your site and saw this article of yours. So, I decided to see what it says and I find out that it is so amazing. You really did a great work in on your site and the articles you posted on it. You really take your time in posting this article or and they are clearly detailed. Once again, you are good at article writing and I will be coming back to view more article updates on your site.


  • www.xmc.pl December 14, 2020

    Thank you so much with regard to giving everyone an update on this issue on your website. Please be aware that if a brand-new post appears or in the event that any improvements occur on the current article, I would consider reading more and focusing on how to make good usage of those methods you discuss. Thanks for your efforts and consideration of others by making this blog available.



  • Pianino Muzyka February 06, 2021

    Hello 🙂 Your blog looks good. have a nice day. the blog was absolutely fantastic!



  • Free Japan February 12, 2021

    Hey, just looking around some blogs, seems a pretty nice platform you are using. Im currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?



  • Filozofia.XMC.pl February 19, 2021

    Fascinating articles, I saw something similar at Blog and Recommendation and here This Blog, laters!



  • USA.XMC.pl February 22, 2021

    Keep it up, great job! Just the stuff I had to know.



Leave a comment:

Your email address will not be published. Required fields are marked *