Why do you need to hire a digital marketing agency in 2020?
Recently, I have come across a lot of people who have asked me why digital marketing and if they have digital marketing, why not hire an in-house person instead of hiring an agency?
I’m pretty sure the people who think the former has stopped reading. Now the ones who think why an agency instead of hiring a full-time, answer in 2 short points.
- Agency provides you with more services than an individual alone can.
- Agency has access to all tools, which you’ll have to purchase if you decide against it, trust me as I say it, paying an agency is more affordable.
Have you ever thought about why people outsource accountants? Agencies allow you to focus on running your business. In just the same way that having an accountant means you can leave the books and taxes to them, a digital marketing agency can take the helm of your marketing needs which will free up your hands to take the reins on other important aspects of your company. Here are 5 reasons why you need to hire a digital marketing agency.
Cut down overall costs
Now imagine you need to do SEO, Content writing, PR, influencer marketing, graphics. If you have an in-house team, you’ll have to hire multiple people and pay for each of their salaries. But if you hire an agency, you’ll be paying a retainer to them, and increase or decrease the services as per need. Additionally, you don’t have to worry about insurance benefits and/or additional employee benefits. If you have an agency on board, you don’t have to pay additionally for software, the agency usually has access to them.
Work with experts
Imagine having 1 person plan your campaign, now imagine multiple with all different ideas, all of them who dwell in digital marketing thinking for you?
That’s another perk of having an agency on board. Agencies have multiple clients, they always have to up their game to keep clients happy because of which agencies often hire experienced people. Who has worked with different brands and dealt with various scenarios and giving you the best result?
Keeping up with trends and technology
What is better, an individual keeping you updated with the latest trends or a group of professionals, who are incentivised by not just you but others as well. As agencies cater to multiple brands, they usually have all software and are updated with the newest technologies.
Scalability
Once you have an agency on board, you can enlist them for any number of services. In the support when you are launching a brand, digital marketing is extensive or during festivals, your marketing budget multiplies, other months you have to stay low. If you do not have an agency on board, you’ll have to hire multiple for different needs, but once you decide to discontinue the service, would you fire the in-house person? Hence it’s good to have an agency on board.
Enjoy the Power of Storytelling
Your in-house marketing team works tirelessly to promote your products and services. This helps you to know what to improve and what to eliminate to make the product as attractive and viable as possible. Leave the reach count, sharing metrics and distribution of the content on the agency and let your teamwork on improvising the story.
Your digital marketing agency is busy defining and spreading your brand’s message across different channels and platforms. They help to generate positive PR about your products and services. This contributes to improving your visibility and image.
For most businesses today, outsourcing digital marketing makes sense on many levels, not least because of the flexibility and affordability it presents.
It might still take some time to find the most suitable agency for your particular needs, but the minimal financial commitment (compared to hiring a full-time marketing employee or department) makes it worth thinking over.
Start by first understanding your needs and sharing them with the agency. Digital campaigns work best if all parties are on the same page. Plus, your agency should enjoy the freedom of making decisions that best suit your interests and budget plan.
